YOUR GUIDE TO SELLING
Selling your home today is very different from how it was only a few years ago. It is much more than just a sign in the ground and a newspaper listing.
Marketing your home to the right people, in the right area at the right time are all but a few factors to consider. We love real estate, but more importantly the people we get to work with along the way.
We can not wait to start working with you to effectively market your home and build a life long relationship. If you have any questions about how you can effectively sell and market your house, we love hearing from you – just contact us today!
Chances are if you’re looking at selling your house, you will likely need to purchase a home too! Head on over to our buying page for a full detailed guide on what to expect when purchasing a home and how we can help.
Getting Started
MARKETING YOUR PROPERTY
for success
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01
LISTING PRESENTATION
Selling your property can be stressful, time consuming, and challenging. Making sure you work with the right team who has your best interests in mind and will do the required work is important, not to mention makes your life a lot easier.
We continue to provide a smooth and seamless experience throughout your listing while making sure you are always well informed. We will work with you and explain everything to ensure your property is ready before it hits the market.
Once your property is live, we will continue to monitor it on a daily basis and provide you with any feedback we receive throughout viewings
02
VIDEOGRAPHY & PHOTOGRAPHY
A first impression sets the tone for everything else to follow, including how potential buyers see your home before they actually view it. Captivating and immersive photography and videography is important for showing your home in the best light!
Most buyers start their home search online, meaning we have to grab their attention right away. The first thing they are going to look at are the photos and video of your home. Making sure your property stands out among all the others starts with great photography! The best camera and the best gear are used to produce ultra high quality photos and video that are optimized for all mediums.
LIFESTYLE VIFEOGRAPHY THAT WORKS
We all know real estate has changed dramatically and potential buyers want information that is quick and easy. Many prospective buyers are looking at several properties a day. Which poses a challenge to make one particular property stand out.
Professional videography allows exactly for that to happen! The video will provide potential buyers with an experience that will leave them feeling like they’ve already come to know and love the property before even seeing it in person. All of our listings include a professional video that is strategically positioned to audiences in order to maximize your property’s exposure
“Your home should tell the story of you are, and be a collection of what you love.”
03
DIGITAL MARKETING
Digital advertising continues to grow at such a rapid pace with new technologies coming to light on a regular basis. Currently, online advertising accounts for 45 percent of where buyers find their home. This is a huge market that can be analyzed, measured, tracked and feedback can be taken from.
Every property is strategically positioned across all social media channels including the major ones such as Facebook and Instagram. A unique marketing strategy is developed based on the expected timeline from exclusive to listed to sold. The marketing strategy includes targeted ads based on geographic region,
demographics and more.
04
THE NETWORK
When it comes to selling your home, there is an optimal window for as many people to see your property as quickly as possible. The first 30 days to selling your home are crucial.
Capitalizing on this and maximizing it by providing it to our extensive database of clients, agents, and more will allow us to do just that.
EXP has 40,000 agents and counting! All who connect through a virtual office. EXP continues to rapidly grow, trading on the NASDAQ and surpassing the $1 billion dollar market cap. Connecting agents virtually across Canada and the United States, EXP is the future of real estate.
NEGOTIATING THE DEAL SUCCESSFULLY
Disclose everything. Be proactive to disclose all known defects to buyers – avoid legal problems after.
Remember your priorities, but also respect the buyer, as this will be their next home and they are nervous about the unknowns.
Ask all of your questions. Offers may include complicated terminology, which can be clarified for you.
Respond quickly. The mood for the buyer is to buy exactly when the offer is made – don’t delay.
Meet halfway if there are disagreements about small expenses – split the difference and move on.
AFTER YOUR SALE
Once you sell, our commitment to communication is unwavered. In fact, we aim to be a support and resource every step of the way, and we truly believe that this does not end with just a firm contract.
We are here to help. Should you need anything at all, from questions, to recommendations, moving logistics, and more - we are never more than a call, text or email away.
HOW TO MAKE YOUR HOME
Show Ready in 1 hour
- Make the beds
- Grab a basket and put personal items of clutter in your car
- Make sure the bathroom towels are clean, straightened and match
- Wipe down toilets and put the lids down
- Wipe down all counter tops and sinks
- Open all blinds and turn on all lights in the house
- Make sure the house temperature is comfortable
- Make sure the house smells good, but don’t over do the air freshener
- Vacuum all carpeted areas and sweep all surfaces
- Clean all mirrors
- Sweep the front doorway and wipe off the ma
CLIENT EXPERIENCES
LION CREST REAL ESTATE
Lion Crest Real Estate represents so much more than just buying or selling a house. we are a team of Realtors that service Hamilton, Ontario and the surrounding areas, who are client driven with a passion for all things real estate. We don’t just talk the talk, we walk the walk.
We are dedicated to assisting you in one of the biggest financial decisions of your life. Buying or selling your home shouldn’t be a stressful experience and we are here to tell you that it doesn’t have to be. Real estate should be made comfortable.
